Sometimes my day job spills over into my hobby pursuits ...
If you blog, you’re probably interested in getting more readers. Ever wonder what search terms are most commonly used to find more info about your area of expertise? I read an interesting article about tweaking blog posts to get higher Google search result placement on ProBlogger. Basically, you can use Google’s Keyword Search Tool to find you which words are being used to find websites and blogs like yours. By tweaking your posts slightly to use most-used search terms, you can increase traffic because your website will come up higher in the list of search results in Google.
Using my own blog as an example, I searched for “crochet” and got these results:
So I learned people are searching for crochet patterns, versus crochet tutorials or crochet directions. I could tweak a tutorial title or content, for example, to include “pattern” to get higher search result placement. Looking further down the list, “free” patterns and “baby” patterns and “how to crochet” are also common search terms for crochet. Do I have something to offer in these areas that would attract new readers? I’m reminded looking at this list that I never wrote a post about my new nephew’s teddy bear hat project.
You can also use the Google Analytics tool to see what keywords brought people to your blog. (If you’re not using Google Analytics, visit this link if you’d like to learn more.
Also, in the Blogger dashboard under Stats>Traffic Sources, you can view the keywords used to find your site:
There is a fine line between using keywords to dictate your content versus to focus and refine it. If I only followed a keyword strategy to create content, whether I was interested in a certain subject or not, it would backfire. But if I use Google Keyword Search and other tools available, to discover which topics my audience is interested in and choose the words that get them to my blog, I can increase readership.